De Mamá a Mamá

This banner was designed for a hispanic TV show called “De Mamá a Mamá”, starring Mexican star Bibi Gaytán and sponsored by Kraft Foods. The goal of the banner was to drive traffic to the show’s website, which features recipes, articles and video vignettes with useful tips for hispanic housewives.

The concept of the banner was linked to the actual time of the day. Depending on the time when the portal was accessed by the user, the banner would display a different copy and, once expanded, would offer selected recipes from the website, related to that time of the day. There were different copy and recipes for breakfast, lunch, snack and dinner.